Posted at: 15 May

Lifecycle Marketing Executive

Company

CompanyFasset

Fasset is a fintech company headquartered in Dubai, specializing in stablecoin-powered Islamic banking and financial services, targeting markets in Asia and Africa.

Remote Hiring Policy:

Fasset supports a hybrid work model, with team members located in various regions including Dubai, Islamabad, Jakarta, and Bahrain. While some roles may require relocation, the company embraces flexibility in work arrangements.

Job Type

Full-time

Allowed Applicant Locations

United Arab Emirates, Indonesia, Pakistan, Bahrain

Apply Here

Job Description

About Fasset
Fasset is a regulated stablecoin neobank transforming financial access across emerging markets.


Role Overview

We’re looking for a Lifecycle Marketing Executive who lives and breathes marketing automation. You’ll own our lifecycle marketing engine, building, executing, and optimising automated customer journeys that activate, retain, and grow our user base at scale.


Responsibilities

  • Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle.
  • Build, manage, and optimise automated journeys using our CRM and marketing automation platforms.
  • Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging.
  • Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention.
  • Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones.
  • Monitor campaign performance and present actionable insights and recommendations to stakeholders.


Requirements

  • 2–3 years of experience in CRM, lifecycle marketing, or marketing automation.
  • Hands-on experience with platforms such as Braze, CleverTap, HubSpot, Klaviyo, or equivalent tools.
  • Strong copywriting skills with the ability to adapt tone and messaging for different audiences and markets.
  • Analytical mindset with confidence in interpreting data and drawing actionable conclusions.
  • Understanding of GDPR, CAN-SPAM, and data privacy best practices.


Nice to Have

  • Experience within a fintech, crypto, or consumer tech environment.
  • Basic HTML/CSS knowledge for email template customisation.



Apply Here