Regional Marketing Lead (DACH)

About XBOW

At XBOW, we’re redefining the future of cybersecurity by building the world's first autonomous pentester, powered by AI. Today, the gold standard for securing software systems is human pentesters, but with the rise of artificial intelligence, we’re stepping up to scale offensive security to meet the ever-growing demand.

AI is transforming the landscape of both cybersecurity and cyberattacks. While millions of people without security expertise are creating software, bad actors are using AI to launch more effective attacks. XBOW fights back with AI-driven superpowers, enabling security teams to stay one step ahead.

Backed by Sequoia Capital and Altimeter, and a team that includes the creators of GitHub Copilot and GitHub Advanced Security, XBOW is not just keeping up with the times—we’re shaping the future of cybersecurity. Our mission is simple: to defeat the bad actors before they strike, using AI to revolutionize how we approach offensive security.

We’re building something that must be built, and we’re the team to do it. Join us in shaping the next frontier of autonomous security.

Your Role

XBOW is hiring a Regional Marketing Lead, DACH (EMEA) to own pipeline generation for the DACH region. This role is responsible for designing and executing regional marketing programs that drive demand, engage target accounts, and support revenue growth across Germany, Austria, and Switzerland.

You’ll work closely with Sales, Partnerships, and the broader Marketing team to build pipeline using a mix of regional events, channel marketing, and account-based marketing, tailored to the DACH market.

What You’ll Do

• Own pipeline generation for the DACH region, aligned to EMEA revenue goals

• Plan and execute regional events across DACH, including:

  • XBOW-hosted events (dinners, roundtables, executive briefings)

  • Sponsored conferences and third-party events

• Build and run account-based marketing (ABM) programs in close partnership with Sales, focused on priority DACH accounts

• Develop and execute channel and partner marketing initiatives with regional partners and resellers to drive pipeline growth

• Partner closely with Sales on regional planning, account targeting and program follow through

• Localize messaging and campaigns to resonate with the DACH market, in collaboration with Global Campaigns, Brand and Product Marketing

• Manage regional campaigns end-to-end, from strategy through execution and measurement

• Track performance and report on pipeline created, pipeline influenced, and ROI

• Continuously test, iterate, and optimize regional programs based on regional performance and feedback

Who You Are

• 5–8+ years of experience in B2B marketing, with a focus on field, regional, or demand generation marketing

• Proven experience building and influencing pipeline in the DACH market

• Hands-on experience with events, ABM, and channel/partner marketing

• Strong cross-functional partner, especially with Sales and regional stakeholders

• Comfortable owning goals, metrics, and reporting

• Strong technical aptitude to represent XBOW and describe its products and services

• Strong execution skills and ability to manage multiple initiatives simultaneously

• Fluent in German and English (written and spoken)

Bonus if you have

• Experience in B2B SaaS, security, or technical products leveraged by developers

• Familiarity with Salesforce, Marketo, Hubspot or similar CRM and marketing platforms

• Experience working in distributed or international teams

• Understanding of DACH buyer behavior and regional event ecosystems

What We Offer:

• Compensation & Equity: Competitive salary, clear performance-based incentives, and equity package, making you an integral part of XBOW’s growth story.

• Career Growth: Significant opportunities to progress within the sales organization and shape your career trajectory as we scale.

• Meaningful Work: You’ll directly impact XBOW’s mission to revolutionize cybersecurity and protect organizations worldwide.

What Else You Should Know

• Location: Remote DACH Region (Germany, Austria, Switzerland)

• Contract: Full-time

• Hiring Process:

  • Introduction with Talent

  • Hiring Manager Interview

  • Role Related Interviews

  • Final Interview

At XBOW, we leverage AI every day, it's embedded in our product and our sales approach. But for this role, we’re seeking someone who brings genuine curiosity, empathy, and persistence. If that's you, we'd love to connect.