Senior Director, Marketing – Fanatec

Key ResponsibilitiesDefine and execute Fanatec's global marketing strategy — building integrated, narrative-driven campaign arcs, not initiative lists — with a strong focus on community and social growth.Own Fanatec's brand narrative, product storytelling, and go-to-market campaigns.Build, guide, and develop the marketing team — providing clear priorities, protecting team capacity through OKR discipline, and ensuring direct reports are not left without direction or context.Lead AI adoption across the marketing function: role-model practical AI use, build team fluency in AI-powered workflows, and ensure Fanatec marketing operates at the productivity frontier.Ensure strong cross-functional alignment with Product, Sales, Events, and Creative teams.Build and scale global community platforms, creator ecosystems, and influencer partnerships.Lead global social media strategy and day-to-day community engagement.Own channel marketing: deliver monthly MDF planning by account and region, build account-level campaign roadmaps for key retail partners, and represent marketing credibly in sales account meetings.Design and deliver structured, measurable campaign arcs for launches and lifecycle marketing, with clear narrative, defined ownership, and post-campaign review at every stage.Own and steward the global marketing budget: allocate across channels and campaigns with rigour, protect against overcommitment, and report spend-to-impact transparently to leadership.Own full-funnel marketing performance: connect brand and community activity to D2C conversion, customer acquisition cost, and lifecycle retention metrics.Own reputation management and crisis-response playbooks for community and creators.Experience & ProfileSenior leadership experience in marketing within gaming, motorsports, or tech-driven consumer brands, including demonstrated channel or retail marketing experience (MDF planning, account-level campaigns, sales partnership).Structured team leadership: demonstrable track record of managing and developing direct reports, using OKRs for capacity planning, and maintaining clear communication and accountability downwards.Strong background in community building, social media, and influencer marketing.Proven ability to deeply understand technical products and translate them into compelling brand narratives — including reading product briefs, owning NPI launch positioning, and connecting spec-level detail to audience-relevant storytelling.Practical AI fluency: uses AI tools to accelerate content production, social listening, community sentiment analysis, and campaign briefing — and can build a team culture where AI augments output without replacing creative judgment.Ownership of martech and analytics stack decisions: knows which tools to choose, how to connect them to business outcomes, and how to avoid tool sprawl.Demonstrated budget management experience at significant scale: proven ability to allocate, reforecast, and defend spend decisions under pressure.Data-driven mindset with strong execution discipline and a bias for follow-through, not just ideation.Authentic passion for sim, motorsports, or gaming culture — with the curiosity to go deep on product, not just the category.