Posted at: 23 July

Director, Asia Publishing

Company

CompanyBlizzard Entertainment

Blizzard Entertainment is an Irvine, California-based B2C video game developer and publisher, renowned for iconic franchises like Warcraft, Diablo, and Overwatch, serving a global market of gamers.

Job Type

Full-time

Allowed Applicant Locations

Singapore

Job Description

Team Name:Job Title:Director, Asia PublishingRequisition ID:R027768Job Description:About the RoleCall of Duty is one of the most played franchises in the world, and Asia represents one of its most strategically important and complex markets. We're looking for a Director of Asia Publishing to help us unlock that opportunity.This role sits at the intersection of market intelligence, local execution, and global strategy. You will serve as the primary point of contact between our local partners and Activision HQ, ensuring our publishing operations are executed with precision and cultural fluency. The ideal candidate is player oriented, commercially minded, and deeply familiar with the gaming landscape and regulatory environment in Asian markets, with a focus on Greater China.Key ResponsibilitiesMarket Intelligence and Product StrategyOwn the regional market intelligence function - monitoring player behavior, competitive dynamics, platform trends, and genre shifts in Greater China and other Asian markets.Analyze leading titles and develop product evaluation frameworks and localization/culturalization best practices, especially those tailored to the Chinese-language markets.Produce regular reporting and presentations for ELT, translating on-the-ground market dynamics into clear recommendations  Contextualize market-specific feedback, regulatory considerations, and partner signals for internal stakeholders across HQ functionsPublishing Activity Planning and ExecutionLead the planning and execution of publishing activities, working closely with local partners, regional marketing teams, and agencies to ensure delivery against agreed timelines and objectivesPartner with regional marketing team in the forecasting, tracking, and reconciliation of marketing budgets – at a scale commensurate with a major AAA game launchOversee the asset review and approval process, ensuring all creative materials meet Activision brand standards and local regulatory requirementsRun weekly partner and internal sync meetings; maintain and distribute regular KPI status updates to internal stakeholdersIntegrate performance metrics and player feedback to support data-driven decision makingCross-Regional Communication and Stakeholder ManagementServe as the senior regional voice in cross- functional discussions with HQ, ensuring alignment on priorities, timelines, and deliverablesBuild and maintain executive-level relationships with local marketing agencies and platform partnersQualificationsStrong understanding of the gaming ecosystem in Greater China and other Asian markets, including platform dynamics, regulatory environment, and consumer behavior10+ years of experience in game publishing, marketing, product management or related functions, with direct exposure to the Greater China marketHands-on experience managing international IP through the publishing lifecycle in Greater ChinaExcellent communication and interpersonal skills, with the ability to operate effectively across cultures and time zonesExperience working with or managing external agencies and local publishing partnersNative Mandarin and fluent business English required