Performance Marketing Analyst – Creatives (Mobile)

Welcome to Warner Bros. Discovery… the stuff dreams are made of.Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.WB Games is a leader in the games industry across all game platforms and mobile devices. Our diverse and inclusive workforce creates and brings to life the most beloved characters, franchises, heroes, and wizards in the world. We are fans of what we make and proud of what we do. We have studios and offices across the globe.We produce hundreds of UA creative assets a month. We know what we spend and we know what we make. What we need is someone who owns the connection between the two.As our Performance Marketing Analyst – Creatives, you will sit on Performance Marketing and own how we understand creative performance: the weekly rhythm of what is working and why, the reporting the team works from, and the recommendations that shape what we produce next, where spend goes, and how efficiently we scale.The Daily1. Insights and Weekly ReportingRun the weekly performance readout: what is working, why, and what it means for creative production priorities.Creative performance insights: Including creative performance by concept, hook, format, network, and geo; Winner rate; Fatigue curves.Creative ROI: spend and return attributable to individual creatives and conceptProduction efficiency: cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.Translate all of the above into recommendations that help inform what the team produces2. Visualizations and Reporting InfrastructureMake performance data self-serve: visualizations and reporting that put answers where the team already works, so insight doesn't bottleneck on one person.Decide what belongs in a dashboard, what belongs in an explore, and what belongs in a recurring readout.Partner with central data and engineering teams on pipeline and warehouse dependencies.3. Data Foundation and HygieneInform the governed definition of creative performance tiers: the thresholds, the minimum spend and impression floors, the lookback windows, and the review cadence for changing them.Build and monitor data quality checks. Surface discrepancies before they reach a slide.The Essentials3+ years in marketing, growth, or product analytics. Mobile UA experience strongly preferred.Strong SQL. Comfortable modeling data, not just querying it.Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.Hands on experience with a BI tool (Looker, Tableau, or similar), including building and maintaining exploresWorking knowledge of mobile attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies, and the limits of each.Fluency in UA metrics: CPI, IPM, CTR, ROAS, etcAbility to define a metric, defend the definition, and hold the line when someone wants a friendlier number.The Nice to HavesExperience analyzing creative performance specifically, including creative tagging and metadata frameworks.Familiarity with GenAI creative production workflows.Experience in gaming, especially free to play or 4X strategy titles.How We Get Things Done…This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.Championing Inclusion at WBDWarner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $63,000.00 - $117,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.