Creative Strategist

What You'll DoLead the data-driven strategic planning and development of creative concepts for platforms like Meta,Google (YouTube), TikTok, Reddit, and emerging channelsOversee execution of creative projects and campaigns from concept through final delivery, partneringclosely with copywriters, designers and performance marketing teamSystematically develop new creative concepts, angles, hooks, and storylines for each of these platforms,and keep a steady pipeline of new winning creativesWrite paid media video scripts and brief content creators, guiding hooks, pacing, and messaging to makesure UGC and video ads land the strategy on cameraAnalyze the performance of live campaigns and creatives against KPIs, turning results into concretelearnings for the next round of testingTrack competitor and category creative trends across channels, including where creative fatigue issetting inWork with the performance marketing team on incrementality and lift testing to figure out how much of aresult actually came from the creative versus targeting or biddingKeep an eye on new and emerging ad channels, and make the call on when it's worth building creativestrategy for oneBuild and maintain a framework connecting creative variables (hook type, format, messaging angle) toCTR, CVR, CAC, and ROASDeliver clear, actionable reports for stakeholdersRequired Qualifications3+ years in creative strategy, performance marketing, or similar, with ownership over the strategy, ideallyin B2C or D2C ecommerceHands-on understanding of how platforms like Meta Advantage+ and Google Performance Max actuallyscore, learn from, and prioritize creative assetsStrong portfolio or case studies demonstrating strategic thinking behind creative campaignsSolid grasp of creative testing methodology: statistical significance, test design, and knowing when a testis underpoweredComfortable working directly with performance data (CTR, CVR, CAC, ROAS, frequency) to make anddefend creative decisions, and willing to drop a “great idea” when the numbers say otherwiseEnglish fluency required, with German being an added advantagePreferred QualificationsBackground in consumer electronics, gaming, or creator-economy brandsExperience briefing and directing UGC creatorsProven track record handling mid-to-high six-figure budgets and delivering strong ROIFluent in the current AI creative toolkit (generative image/video, dubbing/localization) and AI-poweredbidding — enough to brief, direct, and quality-check the work, not necessarily to operate every toolSolid understanding of attribution, conversion tracking, and first-party data strategies Who You AreYou think about creatives systematically with a framework behind it. When someone asks why a piece ofcreative is winning, your answer starts with a number. You're fine being the person who has to explain whya test result doesn't mean what everyone in the room assumes it means. When AI can generate fiftyvariants in an afternoon, you're the one who knows which three are actually worth running and whichideas aren't worth making at all.What's in It for YouOwnership over the creative strategy for campaigns with meaningful budget and visibility across thebusinessElgato is genuinely open to experimentation. We back bold ideas and aren't afraid to go a little off-scriptwhen it makes sense.Our products are used and loved by millions of creators around the world.You'll be part of a well-resourced team within the Corsair Group, while still working at the speed of abrand that moves like a startup.Competitive package, hybrid working in Munich, and gear discounts you'll actually use