Marketing Lead (Shooter Game)

ResponsibilitiesLead the overall marketing strategy and execution across digital, community, KOL, esports, and offline channels.Own the marketing roadmap, campaign direction, budget planning, timeline management, and performance tracking.Guide team members and cross-functional stakeholders to ensure smooth execution and strong campaign results.Provide strategic recommendations based on player insights, market trends, competitor analysis, and campaign performance.Set clear campaign objectives, success metrics, and post-campaign learnings to continuously improve marketing effectiveness.Manage key partners, agencies, KOLs, and community stakeholders to maximize campaign impact and ensure brand alignment. RequirementsBachelor's degree in Marketing, Business Administation, Arts or related field.Strong passion for the Shooter genre with a strong understanding of player communities.Strong experience in overall marketing with strong strategic thinking with the ability to connect insights to execution.Experience in campaign planning, event management, and KOL/influencer marketing.Ability to interpret data and player behavior into actionable insights.High ownership, proactive mindset, and ability to thrive in a fast-paced, agile environment.Fluent in Thai and English.