Senior KOL Management
Garena · full-time · posted 17 Jul
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The actual job
Senior KOL Management
Garena
- Seniority
- Senior
- Engagement
- Full-time
- Posted
- about 1 month ago
What the posting asks for
- KOL marketing understanding
- Gaming industry experience
- Effective communication in Thai and English
- Strong interpersonal skills
- Creative problem-solving
Employer text
The posting, in its own words
ResponsibilitiesEngage key opinion leaders (KOLs) who can influence potential players. Execute KOL marketing projects across diverse channels.Develop and execute KOL marketing strategiesIdentify and build relationships with KOLsSource new KOLs for the “Creator Program” and manage the program smoothlyResearch relevant industry experts, audience, and users to match KOLs with our gameBrainstorm creative KOL campaign approachesTrack emerging trends, technologies, and KOLsCollaborate with the marketing team on KOL partnershipsMonitor campaigns, ensure contract compliance, and drive improvementsHandle paperwork (payments, KOL contracts)Provide consultation on KOL marketing operations
RequirementsBachelor’s degree in any field (Business/Marketing a plus).Effective communication skills in both Thai and English.Organized, good time management, able to work overtime.Strong interpersonal & networking skills.Good understanding of KOL marketing and KOL work styles.Detail-oriented, creative, problem solver.Cheerful, proactive, team player, works well under pressure in fast-paced environments.Experienced in gaming or related industry with strong passion for games.