Principal Marketing Lead – Global Public Sector & Defense

Principal Marketing Lead – Global Public Sector & DefenseDescription -Job Title: Principal Marketing Lead – Global Public Sector & DefenceOrganization: HP Inc. – Public SectorSegment: Global Public Sector & DefenceRole OverviewHP Inc. is seeking a highly strategic and execution-oriented Principal Marketing Lead – Global Public Sector & Defence to lead global marketing strategy, coordination, and execution across priority public sector and defence markets.This senior individual contributor role is responsible for aligning global public sector priorities, scaling regional go-to-market programs, strengthening HP’s position in government and defence, and driving measurable engagement, demand, and pipeline growth.The role will place a strong focus on expanding HP’s defence market opportunity across Europe and Asia-Pacific, including the United Kingdom, Germany, France, Spain, Australia, New Zealand, Japan, and India.Key Responsibilities1. Global Public Sector Marketing StrategyDefine and coordinate Global Public Sector marketing priorities across North America, EMEA, APJ, and other priority regions.Build annual and quarterly marketing plans aligned to business goals, regional priorities, and public sector growth opportunities.Align campaign strategies, messaging, content, events, and sales enablement across global and regional teams.Represent Global Public Sector needs in staff meetings, planning forums, and executive reviews.2. Defence Market Strategy & GrowthLead HP’s global defence marketing strategy to grow defence TAM and pipeline across priority markets including:United KingdomGermanyFranceSpainAustraliaNew ZealandJapanIndiaResponsibilities include:Develop defence-focused go-to-market strategies aligned to regional procurement cycles and modernization priorities.Build marketing programs targeting Ministries of Defence, armed forces, defence agencies, defence contractors, and national security organizations.Drive thought leadership around secure AI, edge computing, cyber resilience, mission-ready mobility, secure collaboration, and workforce transformation.Partner with regional sales, alliance partners, and local marketing teams to identify growth opportunities and accelerate defence pipeline.Support defence-focused ABM programs for strategic accounts and partners.Coordinate HP’s presence at major defence events, industry forums, CIO congresses, and executive engagements.3. Go-to-Market LeadershipLead global go-to-market planning across:Integrated campaignsPublic sector solution launchesDefence initiativesPartner and alliance programsChannel marketingDemand generationSales enablementExecutive engagementCoordinate launch readiness, timelines, communications, and stakeholder alignment across multiple regions and functions.4. Executive & Cross-Functional Stakeholder ManagementPartner with senior stakeholders across:Public Sector MarketingSalesProduct MarketingRegional MarketingChannel and Alliance teamsCreative and Content teamsLegalProcurementFinanceAgencies and vendorsLead alignment across planning sessions, business reviews, project calls, regional syncs, and executive updates.5. Events & Executive EngagementLead planning and execution for global Public Sector and Defence marketing programs including:Government conferencesDefence summitsCIO congressesExecutive roundtablesCustomer briefingsEducation and government initiativesPartner eventsAccount-based marketing activationsOwn event strategy, messaging, customer engagement, executive participation, follow-up campaigns, and post-event reporting.6. Content Strategy & Thought LeadershipOversee public sector and defence content strategy including:Executive messagingCampaign messagingThought leadershipSolution positioningCustomer storiesVideosBlogsSocial mediaSales enablement assetsEnsure messaging is relevant for government and defence audiences, with a focus on secure, mission-ready technology solutions.7. Partner, Vendor & Agency ManagementManage relationships with:Strategic alliance partnersChannel partnersMarketing agenciesEvent vendorsCreative partnersProcurement teamsExternal suppliersCoordinate vendor onboarding, contracts, purchase requisitions, budgets, risk reviews, compliance processes, and program delivery.8. Campaign Performance & Sales EnablementTrack and improve global campaign effectiveness by:Monitoring campaign readinessTracking lead flow and follow-upMeasuring pipeline contributionSupporting sales enablementSharing regional best practicesIdentifying optimization opportunitiesProvide sellers with campaign summaries, messaging, account insights, follow-up assets, and enablement materials.9. Account-Based MarketingPartner with regional sales and marketing teams to identify strategic public sector and defence accounts.Support targeted ABM programs through:Personalized campaignsExecutive engagementCustom contentStrategic eventsPartner-led motionsMulti-touch nurture programsFocus on accelerating pipeline within priority government, education, defence, and national security accounts.10. Reporting & OptimizationMeasure and optimize global marketing impact.Track metrics including:Marketing Generated OpportunitiesPipeline contributionCampaign performanceEvent engagementContent engagementSales follow-upPartner contributionROIRegional execution effectivenessProvide regular updates and actionable insights to marketing and sales leadership.QualificationsRequired8–12+ years of B2B technology, public sector, government, or defence marketing experience.Proven experience leading global or cross-regional marketing programs.Strong experience in go-to-market strategy, integrated campaigns, demand generation, events, ABM, and sales enablement.Ability to manage complex cross-functional programs and senior stakeholder communications.Excellent written communication, executive presence, project management, and organizational skills.Experience managing agencies, vendors, budgets, procurement, and marketing operations.Analytical mindset with ability to measure performance and optimize programs.PreferredExperience marketing to Defence, Aerospace, National Security, Government, or Education organizations.Familiarity with defence procurement environments across Europe and Asia-Pacific.Experience supporting multinational marketing programs across EMEA and APJ.Experience with partner, alliance, or channel marketing.Knowledge of secure AI, edge computing, cybersecurity, hybrid work, collaboration, or workforce experience technologies.Success ProfileThe ideal candidate is:Strategic, globally minded, and execution-focusedStrong in defence and public sector market developmentComfortable influencing senior leaders across regionsHighly organized and able to manage complex programs simultaneouslySkilled at aligning global strategy with regional executionStrong at building relationships across sales, marketing, partners, and agenciesCustomer-focused with strong storytelling and messaging skillsData-driven and accountable for measurable pipeline impactEqually comfortable building strategy and driving hands-on executionThe pay range for this role is $130,700 to $205,200 USD annually with additionalopportunities for pay in the form of bonus and/or equity (applies to UnitedStates of America candidates only). Pay varies by work location, job-relatedknowledge, skills, and experience.Benefits:HP offers a comprehensive benefits package for this position, including: * Health insurance * Dental insurance * Vision insurance * Long term/short term disability insurance * Employee assistance program * Flexible spending account * Life insurance * Generous time off policies, including; * 4-12 weeks fully paid parental leave based on tenure * 11 paid holidays * Additional flexible paid vacation and sick leave (US benefits overview   [https://hpbenefits.ce.alight.com/])The compensation and benefits information is accurate as of the date of thisposting. The Company reserves the right to modify this information at any time,with or without notice, subject to applicable law.Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -50%Relocation -Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"