Social Media & Community Management for Coaching Business (US/Remote)

We’re hiring a proactive and highly independent Virtual Assistant to support a fast-growing, personal-brand-led coaching business. This role focuses on managing social media content, engaging with the community, overseeing inbound messages, and identifying potential leads.

This is not a sales or closing position. You’ll use your judgment to recognize potential prospects and route them to the sales team for follow-up.

Responsibilities

• Schedule, publish, and manage content across social media platforms.
• Monitor and respond to comments using the brand’s tone and voice.
• Manage email and social media inboxes.
• Identify potential prospects in emails, comments, and DMs.
• Route qualified opportunities to the sales team with clear context.
• Independently determine which messages require a response, escalation, or sales handoff.
• Keep content and communication workflows organized.
• Use AI tools to improve efficiency when appropriate.

• Strong written communication and professional judgment.
• Ability to work independently without constant instructions or supervision.
• Comfortable working asynchronously in a remote environment.
• Previous experience as a Virtual Assistant, Social Media Assistant, Community Manager, or similar remote role.
• Able to recognize sales opportunities without attempting to close them.
• Organized, proactive, and reliable.
• Interested in building a stable, long-term working relationship.

Nice to Have

• Experience supporting a coaching business, personal brand, or fast-growing small business.
• Familiarity with media buying and basic paid advertising concepts.
• Experience using AI tools as part of a daily workflow.
• Previous experience managing high-volume inboxes or online communities.

Benefits

• Competitive salary (USD)
• Work From Home
• Flexible hours