Director, Performance Optimization

Square Enix is seeking a Director, Performance Optimization to join our team in El Segundo, CA. This person will lead paid media, CRM, and digital analytics initiatives across Square Enix West (SE West). As a critical role for SE West, their work is crucial in determing the profitability and brand success of a title launch across the full cycle (pre-, launch, and post-).This role is heavily cross-functional and will partner with the Market Develoment, e-store, and Digital Sales teams. The Director will be tasked with leading the planning and development of all media aspects of SE West’s go-to-market campaigns and leading post-launch initiatives including identifying opportunities to optimize paid media, customer engagements, digital analytics, brand websites, and e-store activities. In addition to deep expertise in performance marketing, the ideal candidate will be a strategic and tactical leader who can build a cohesive team across different disciplines within performance optimization. Role, Responsibilities & KPI'sConsult with Market Development team, Digital Sales and the e-store group to define, recommend, execute and analyze areas of commercial improvement.Oversee the development of the paid media plan for each release, ensuring the right media vehicle, region, phasing, mix, and audience and developing activation plans for ad-hoc opportunities.Lead the development of a product’s functional plan by offering key media strategies and budget breakdowns by territory, channels, and partners.Manage post-launch campaign and reporting by gathering & analyzing data from agencies and optimizing campaign & reallocating budget as needed.Manage the company’s digital analytics to optimize the effectiveness of the Final Fantasy XIV and HD games segments.Lead and mentor the CRM team to improve their reach and effectiveness.Provide guidance, feedback, and professional development opportunities to Performance Optimization team.Qualifications and Skills6-10 years of experience in performance marketing, preferably in the gaming or entertainment industry.5+ years managing multi-person teams.Experience in a comms/channel planning role within a media agency, including all portions of the funnel. Offline media experience a plus.Strong analytical skills with the ability to gather, interpret, and apply data insights to optimize marketing campaigns.Familiarity with digital marketing tools and platforms such as Google Analytics, AdWords, and social media advertising platforms.Manage brand website and e-store optimization through consistent A/B testing.Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams and external agencies.Proficiency in media planning tools and platforms, along with a solid understanding of digital analytics and performance metrics.Strategic thinking and problem-solving abilities, coupled with a proactive approach to identifying and addressing media challenges.Detail-oriented mindset with the ability to manage multiple projects simultaneously in a fast-paced environment.Understanding of and experience with digital attribution and user-tracking methods (e.g. pixels, fingerprinting, Google Analytics). 100% Medical, Dental, Vision coverage- with the option to add a spouse/domestic partner and children at 2% of the premium. Medical FSA (Flexible Spending Account) and Dependent Care FSA (Flexible Spending Account) to help pay for medical expenses, childcare or adult care expenses with pre-tax dollars. Wellness programs- mental health resources, counseling, financial wellbeing, support for future moms, a 24/7 Employee Assistance Program hotline, and much more.Generous leave- from the start you can earn up to 25 days of PTO, we observe 13 major holiday and provide job protected leave for life’s unexpected moments. 401K auto enrollment and employer-match contribution. Be among the first to get copies of every game title, plus receive generous discounts on thousands of games in our library. Refer our next new team member and receive a $1000 bonus.Purpose & ValuesPurpose: Creating New Worlds with Boundless Imagination to Enhance People’s Lives.Values:Deliver Unforgettable ExperiencesEmbrace ChallengesAct SwiftlyStronger TogetherContinuously EvolveCultivate IntegrityAnnual Salary Range: $165,000 - $180,000