CRO Specialist (Remote, Anywhere in Pakistan, USD Salary)
HR POD - Hiring Talent Globally · full-time · posted 4 Sep
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The actual job
CRO Specialist (Remote, Anywhere in Pakistan, USD Salary)
HR POD - Hiring Talent Globally
- Top skills
- JavaScript · Figma
- Engagement
- Full-time
- Posted
- about 20 hours ago
What the posting asks for
- 2 years of experience
- A/B testing methodology
- PXL
- ICE
- or PIE frameworks
Employer text
The posting, in its own words
Requirements:
- 2–4 years of experience in conversion rate optimization (CRO) for e-commerce or DTC businesses.
- Strong understanding of A/B testing methodology, including sample sizing, statistical significance, and avoiding premature conclusions or peeking at test results.
- Proficiency with test-prioritization frameworks such as PXL, ICE, or PIE.
- Hands-on experience building and optimizing landing pages using platforms such as Shopify, Elementor, or custom solutions.
- Demonstrate strong proficiency with analytics and behavioral tools, including Google Analytics, Segmetrics, PostHog, and Microsoft Clarity.
- Use heatmaps and session recordings to identify conversion opportunities.
- A hypothesis-driven approach to experimentation, using testing to validate insights and learn rather than relying on assumptions.
- Familiarity with CRO testing platforms such as PostHog, VWO, or equivalent tools.
- Working knowledge of Asana, Slack, and Google Workspace for managing projects, communication, and reporting.
- Proficiency with AI tools such as ChatGPT and Claude to support research, analysis, ideation, and workflow efficiency.
- Basic front-end development skills, including HTML, CSS, and light JavaScript.
- Experience using Figma for design and prototyping and Canva for creating visual assets.
- Hands-on experience with Shopify and e-commerce funnels.
- Experience working with regulated or high-scrutiny industries, such as CBD/THC, supplements, or telehealth.
Responsibilities:
- Own the testing roadmap by maintaining a prioritized queue of conversion tests across landing pages, product pages, checkout, and funnels.
- Use a defined prioritization framework such as PXL, ICE, or PIE.
- Design, build, and launch A/B and multivariate tests, and evaluate results for statistical significance before declaring a winner.
- Turn data into actionable hypotheses by analyzing analytics, heatmaps, and session recordings to identify conversion leaks and understand their underlying causes.
- Build and continuously optimize landing pages and funnels in collaboration with the design and development resources within the pod.
- Partner with the media buyer to ensure landing pages and advertisements are aligned in terms of offer, messaging, and user intent.
- Implement winning test variants and report key performance outcomes, including revenue per visitor and conversion lift, to the Account Manager.